Skylanders Giants

Skylanders Giants is a video game that involves the use of toys called skylanders. Skylanders Giants is the sequel to the 2011 hit Skylanders: Spyro's Adventure and is the second game created in the Skylanders series. Skylanders: Spyro's Adventure was rated the #1 Kids toy of 2011, and with this success, it would have been a mistake not to have made a sequel. The game is so unique due to the fact that it includes symbiosis from the combination of a video game that includes toys. Players interact with the game through real life by purchasing toys from stores such as Asda. It is very rare to come across a game that uses real life objects - (toys) in it. Due to this, it is bound to attract people to it, and if the game is good enough - then of course it is going to be a success. The first game in the skylanders series was based on the characters from the Spyro games. The Spyro games themself were very successful and so the game is going to make Spyro games fans want to try out the game to see if they enjoy it. The skylanders games include eight elements that can be found in both of the Skylanders games logo's. (See above) The eight elements are Wind, Earth, Undead, Life, Fire, Tech, Magic and Water. The game will be released on Nintendo 3DS, Xbox 360, Playstation 3, Wii, and the upcoming Wii U.

The game is marketed in many different ways. It has been advertised all over the internet, especially on websites where you can buy the game such as Asda and Amazon. The official Youtube channel of Skylanders Giants has also played a big part in the marketing as it uploads videos of the game including trailers, updates and game footage that receive hundreds and thousands of views. In a video that they uploaded 6 days ago, it has already received over 51,569 views. Videos that they have uploaded 1 month ago have received 110,000+ views. The most viewed video that has been uploaded on the http://www.youtube.com/skylandersgame channel has had 1,827,200 views and was only uploaded 6 weeks ago! In total, the channel has received 33,553,784 video views which means at least half of that number has seen at least one Skylanders Giants video and have been informed about the game. Thats a lot of people! With the game involving toys, it gives more potential for marketing to be successful. The video game promotes the toys, and the toys promote the video game. So in total, it is gaining twice as much recognition and publicity that what a normal game gets.

Skylanders Giants will be released in two versions. A starter pack and a booster pack. The starter pack will cost $74.99 (£46.59) and the booster pack will cost $59.99 (£37.21). The starter pack includes the Skylanders: Giants game, The portal of power, Two Skylanders (S2 Cynder & Jet-Vac on consoles and S2 Cynder & Pop Fizz on Nintendo 3DS) and One Giant (Tree Rex) whereas the booster pack only contains the game and Tree Rex - A Giant. Each individual Giant Skylander will cost $14.99 (£9.31) . LightCore Skylanders, which light up (without requiring any batteries) when near the Portal of Power, cost $11.99 (£7.45) , while regular Skylanders will cost $9.99 (£6.20).