Here is an image of a mountain dew and halo 4 promotion. The two companies have joined together to create a product that promotes both Halo 4 the game and Mountain Dew energy drink. This process is called Symbiosis. I believe Halo have chosen the Mountain Dew drink to partner with as it is already a popular drink - Especially in America, but the drink also has an illuminous colour to it that relates to the colours used in Halo. As you can see, the green Mountain Dew bottle is the same colour as the players helmet.
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