With a trailer that states that 'There is a survivor in all of us.' and includes some of the most gripping and exciting action scenes ever seen in a video game, the new Tomb Raider game definitely appeals to the 500 million global gamers around the world, especially to the ever increasing number of female gamers which is now over 40%. With brutal combat scenes and Lara Croft being swept away in a tide, the game is bound to have players on the edge of their seats.
The publisher of the game is confident that the game can repeat the success of last year’s Hitman and become one of 2013’s Top Five sellers. He stated that “It’s a massive brand, a fantastic product and has an amazing campaign in place. We’ve no doubt that it’ll be in the Top Five games of 2013”. To ensure this, the firm have set their sights on a multi-million pound marketing campaign that takes in cinema, TV and outdoor marketing. The Tomb Raider game has already used effective marketing strategies such as advertising on YouTube and social networking sites including Facebook and Twitter, however they wanted to take it up a notch. Running up to the launch period of the game, they have sponsored a successful Sky 1 show called Arrow that relates to the game with things such as its uneven encounters, brutal combat and adventurous quests. The company also have a great cinema campaign based around high profile movies. As well as all of these advertising methods that are sure to catch the eye of some viewers, Tomb Raider ads will also air during champions league matches such as Manchester Utd vs Real Madrid which will get the attention of both British and Spanish viewers and posters can also be seen around London Underground stations and on buses.
The game can be bought fairly cheap compared to the £40+ blockbuster games such as FIFA, Call of Duty and PES. The price of the game varies depending on different retailers with the lowest PC Version of the game being available to buy for just £19.99 at 2game.com and the highest being £29.99 at Green Man Gaming. The console version of the game being more expensive ranges from around £29.99-£39.99.
The game sparked controversy when Crystal Dynamics executive producer Ron Rosenberg used the word 'rape' to describe an attack of the heroine Lara Croft. It was an accurate statement given to what the trailer for the game includes, however not a lot of games or reviews tend to use the word "which is certainly a word that is not in our vocabulary and not in our communication." which is what Crystal Dynamics global brand director Karl Steward said to Kotaku following Rosenberg's statement.
Nonetheless, the game certainly has the potential to be a huge success and follow in the footsteps of the classic Play Station 1 versions of the game.
http://www.mcvuk.com/news/read/square-enix-tomb-raider-is-unquestionably-the-highlight-of-q1/0111456
http://www.mcvuk.com/news/read/where-s-cheapest-tomb-raider-marks-the-return-of-price-wars-as-retail-goes-cheap/0111613
http://www.mcvuk.com/news/read/tomb-raider-rape-controversy-continues-to-dog-crystal-dynamics/098850
The publisher of the game is confident that the game can repeat the success of last year’s Hitman and become one of 2013’s Top Five sellers. He stated that “It’s a massive brand, a fantastic product and has an amazing campaign in place. We’ve no doubt that it’ll be in the Top Five games of 2013”. To ensure this, the firm have set their sights on a multi-million pound marketing campaign that takes in cinema, TV and outdoor marketing. The Tomb Raider game has already used effective marketing strategies such as advertising on YouTube and social networking sites including Facebook and Twitter, however they wanted to take it up a notch. Running up to the launch period of the game, they have sponsored a successful Sky 1 show called Arrow that relates to the game with things such as its uneven encounters, brutal combat and adventurous quests. The company also have a great cinema campaign based around high profile movies. As well as all of these advertising methods that are sure to catch the eye of some viewers, Tomb Raider ads will also air during champions league matches such as Manchester Utd vs Real Madrid which will get the attention of both British and Spanish viewers and posters can also be seen around London Underground stations and on buses.
The game can be bought fairly cheap compared to the £40+ blockbuster games such as FIFA, Call of Duty and PES. The price of the game varies depending on different retailers with the lowest PC Version of the game being available to buy for just £19.99 at 2game.com and the highest being £29.99 at Green Man Gaming. The console version of the game being more expensive ranges from around £29.99-£39.99.The game sparked controversy when Crystal Dynamics executive producer Ron Rosenberg used the word 'rape' to describe an attack of the heroine Lara Croft. It was an accurate statement given to what the trailer for the game includes, however not a lot of games or reviews tend to use the word "which is certainly a word that is not in our vocabulary and not in our communication." which is what Crystal Dynamics global brand director Karl Steward said to Kotaku following Rosenberg's statement.
Nonetheless, the game certainly has the potential to be a huge success and follow in the footsteps of the classic Play Station 1 versions of the game.
http://www.mcvuk.com/news/read/square-enix-tomb-raider-is-unquestionably-the-highlight-of-q1/0111456
http://www.mcvuk.com/news/read/where-s-cheapest-tomb-raider-marks-the-return-of-price-wars-as-retail-goes-cheap/0111613
http://www.mcvuk.com/news/read/tomb-raider-rape-controversy-continues-to-dog-crystal-dynamics/098850
