The issues raised in the targeting of national and local audiences.
I think it is important to target a national audience as this can give the game the potential to be a huge success and to see the sales figures rocket. If a game is targeted at countries all over the world, then it can become more popular as more and more people will be hearing about it globally. If it is targeted at a national audience and the game is released on the same date worldwide, then this will create somewhat of a hype all over the world so more and more people are going to hear about it, and when release day comes, the sales could be setting records.